Content Marketing for Associations

Content marketing, when done right, will help your association grow its membership, boost engagement with members and prospects, and reduce churn. Publishing quality content provides value for association members and industry professionals through informative and educational resources. Your unique content defines your association’s brand and raises awareness of your association's mission, goals, and industry impact. 

Content marketing is an umbrella term that includes: case studies, blog posts, e-newsletters, press releases, social media posts, infographics, and more. The key to successful content marketing is to consistently create content that resonates with your target audience by providing content that informs, educates, and entertains. 

If your association would like to take advantage of the benefits of content marketing but doesn't have the internal capacity to develop blog posts, press releases, or other content consistently, BVG Marketing can help! 

And, because I'm a freelancer, you can use me for as much or as little as you'd like. 

I have years of experience writing for businesses and ad agencies, as well as held a number of full-time editorial management and marketing positions with several associations including the:

• Information Industry Association (Director, Publications & Communications)
• Information Technology Association of America (Acquisitions Editor)
• American Financial Services Association (Executive Editor, Credit Magazine)

BVG Marketing provides the expertise you need to feel confident that your content is in expert hands. 

To see a range of my content marketing examples, please check out the portfolio page at www.bvgmarketing.com/portfolio.